Say-on-Pay Essay Example | Topics and Well Written Essays - 500 words

State on-Pay - Essay Example Furthermore, will it decrease the circumstances where pay for disappointment takes place?† Investors are the proprietors of some random firm or organization and the enthusiasm of the tasks of the firm is consistently at their heart. They would not wish to affect contrarily on the firm’s execution whenever, as this is probably going to convert into misfortunes. Besides, this is certifiably not a decent occurring for investors as they are keen on the profits that their speculations are probably going to bring. A discussion on the part of state on-pay is much set up since it has become an every day action among financial specialists to lay keep an eye on their representatives. Most organizations are today acting to guarantee that the exhibition of their representatives is similar to the profits they anticipate. Also, phenomenal execution results from a representative; this relies upon how they are dealt with regarding their government assistance, compensation and workplace. This examination in its endeavors to react to the announcement set down above needs to experience a progression of testing methods of the theory. This will include an investigation on the postulation; the examination will adopt changed strategies and techniques. Since the training is still new, it implies there are no satisfactory auxiliary information thus perceptions of the couple of organizations, which have utilized the training, would help us in making derivations about the brought up issues. Severe guidelines must be set down against official remuneration; this is on the grounds that without this the official are equipped for stealing shareholders’ reserves. The way that administrators regularly exploit the detachment that exists between the proprietorship and the administration exacerbates this even. In this way, such an investigation is significant for the accompanying reasons. One, the investigation will give us the unmistakable relationship that exists among pay and execution. In addition, methodologies or required changes are suggested simultaneously. The examination will likewise eliminate any confusion air with respect to whether there is any huge change when investors lead a democratic framework to

Human Trafficking Essay -- Ethical Issues, Gang, Mafia

An ounce of cocaine, discount: $1 ,200. You can sell it just a single time. A lady or youngster is $50 to $1,000 however you can sell her every day, consistently, again and again and over once more. The markup is tremendous. (Human Trafficking) says David Sutherland who plays Bill Meechan an ICE operator in Lifetime's film Human Trafficking. The purchasing and selling of people is an age old issue that has dated as far back as 1750 B.C. Despite the fact that subjection is unlawful in the United States, we despite everything see it occurring in our own towns and urban areas all through America. Every year there are more than 20,000 lady and kids wrongfully imported over the United States fringes for household and sex subjection. Laws, some new, and numerous that have been around for many a long time, have been passed and affirmed by congress to ensure our normal rights. So as to lighten cases of human dealing and sex subjugation, society all in all must request that government be harsher, increasingly strategic and forceful to battle this extraordinary abhorrence (Landesman 1), as President Bush alluded to it. There should be more cash in the hands of migration what's more, naturalization to control our outskirts better, and greater government financing in training to bring issues to light of human dealing for our own security and for the assurance of people Kevin Bales, President of Free the Slaves (a not-for-profit association to help the people in question of human dealing) appraises that today there are more than 20,000 ladies and youngsters every year dealt across United States fringes. It is said that at some random time there are an expected 30,000-50,000 individuals being held in imprisonment in the United States (Landesman 4). The ladies also, youngsters that are bound into this wiped out and tw... ...nd kids dealt over the world. At any given time there are more than 30,000 casualties of this extraordinary malice. Simply the measure of ladies stuck in bondage inside the United States is more than the sum dealt around the world. This is an unfathomable issue socially, financially, and ethically. These ladies are tormented, intellectually furthermore, genuinely, day by day for whatever length of time that they can toward the end in this capture. Every year there is an Mease 8 - , assessed 7 billion dollars earned in shadow showcase. This cash is utilized for drugs, groups, mafia, viciousness, and different kinds of household servitude. Helps and numerous different infections are likewise spread on account of this issue. There is literally nothing positive that would ever originated from human dealing. Together residents and specialists of government can battle this issue with the apparatuses of instruction and government financing.

An investigation of mediating effects on the core-self evaluation and Assignment

An examination of interceding impacts on the center self assessment and hierarchical duty relationship - Assignment Example The choices including profession arranging should be done carefully with accentuation given on singular qualities, shortcomings, abilities, intrigue territories, inspirational angles and mental appraisal of the necessary employment. The portfolio will manage all the individual perspectives and assessment plans which can legitimize my key qualities and abilities in securing the correct position according to my expert capacities. CV The creation of Curriculum Vitae is the initial step of the Personal Development Plan which features the key territories of intrigue, aptitudes and ability of an individual. The most ideal method for building a CV is to make it short, exact and stress on the focuses which matters the most to the organizations like key specialized topics, work involvement with managing indicated areas. Educational program VITAE Steven Paul Birmingham, UK Cell telephone: (+44) 7831310254 E-mail: spaul@yahoo.com OBJECTIVE Knowledge Acquisition and a learning drive are the pers uading components of my expert life which has helped me build up my expert objectives and desire. I am anticipating a full time chance to work in a unique business condition. Individual ATTRIBUTES Excellent relational and relational abilities Ardent devotee to cooperation. Solid Management capacities and experience to lead large groups. Task commencement and advancement. Self-propelled, persevering and dependable Hunger to learn and get new aptitudes, techniques and methods Computer abilities: MS Office, MS Projects, Tally WORK EXPERIENCE 2007 till Date KPMG Project Leader Led a group of 10 individuals doing review for customer Held ordinary gatherings with group for work evaluation Gave Power Point introductions to the administration for ventures being completed all the time. ACHIEVMENTS/CERTIFICATES 2010 Diploma confirmation in Hedge Funds 2006 Certification in Science from Heritage Institute of Technology 2005 School Topper EDUCATION 2008-2010 Masters of Business and Administrati on from Durham University with specialization in Finance. 2005-2008 Bachelors in Science from University of Wales LANGUAGES Able to talk familiar English and French HOBBIES Reading; Playing sports REFERENCES: Available upon demand Covering Letter To, The Human Resource Head Home Retail Group London, United Kingdom Sub: Application for the situation of Financial Analyst Sir, This is to advise you that I wish to offer my candidature for the post of budgetary investigator. I am a MBA from Durham University with major in Finance. My key zone of specialization is that of an administration expert. I have great space information on tasks and coordinations which I consolidate with my money related ability to mention to the administration what might be the right advance forward. I have done long stretches of research in Durham University which has helped my motivation with enough industry experience. I might want to be allowed a chance to give an introduction to you where I can show my quali ties and answer business related inquiries of yours. Expressing gratitude toward You, Yours really, Steven Paul Job Market The world market was under downturn in 2008 when the economy was in breaks with the top financial firms crumbling because of monetary emergency which was to a greater degree an arrangement disappointment with colossal money related credits given being unrecoverable. This had put the economy under serious downturn and my firm was likewise saving competitors. From that stage the economy has recouped thus has the activity advertise. The present place of employment advertise in the bookkeeping segment in 2012 has again observed a lift contrasted with the plunge

The Comparison Of MKL and Malcolm X - Free Essay Example

While MLKs letter tends to white conservatives and Malcolm Xs discourse tends to members of the African American people group, they each are attempting to discover to upgrade the lives of African Americans by utilizing inciting disfavor in their gathering of people. Dr. Ruler bodes well disgrace about not satisfying both their otherworldly and moral commitments to the development. By summoning the scriptural principles of Christianity and Judaism, the talk of the letter makes the gathering of people involvement as despite the fact that they are neglecting to live in understanding to their confidence. He starts to do this in the second passage of the letter. There, Dr. Ruler interfaces himself with Christianity through uncovering that he is the leader of the SCLC and associated with the Alabama Christian Movement for Human Rights. Such associations are vital on the grounds that they remind his peruser that he shares their confidence. He looks at his situation to the Apostle Paul, taking note of Like Paul, I should constantly answer to the Macedonian call for help (King 1). He additionally makes a similarity of his predicament to that of Jesus. While tending to allegations that he is a fanatic, he asks Was not any more Jesus a radical in affection? (King 4). With these two analogies, Dr. Lord adjusts the Civil Rights Movement to the abuse of Jesus and the wants of St. Paul. For a non-common crowd, such an arrangement would make them question any reservations that they have about the development. In this manner, it is verifiable that individuals who cant help contradicting Dr. Lords objectives and systems are not abiding as indicated by their confidence. MLKs references to religious researchers and his verbalization of his error in the religious system are used to induce disrespect. Dr. Lord references St. Thomas Aquinas and Martin Burber intentionally. Since these researchers may now not be as ordinary for the reliably Christian or Jew, Dr. Ruler uses them to demonstrate his information of confounded non standard precepts, thusly setting himself in an unrivaled position. These references further pressure the misleading quality of approaching individuals who are searching for fundamental social freedoms to delay. At whatever point arranged researchers share his dispute that injustice of any kind is a moral floundering, by then his gathering of spectators may request their viewpoint of the Social Liberties Development and feel humiliated about their powerlessness to encourage the improvement. Perhaps the most huge logical gadget that is proposed to reason disfavor is his disposition of dissatisfaction in the white focus portrayal orga nize. He gives the remaining two pages of the letter to clearing up his disappointment. To be in a circumstance to out and out disappointment prescribes that he and his feelings are morally overwhelming. Thusly, his appearance of disappointment is a kind of decry that burdens that any activity towards his ability is at present not in staying aware of significant precept and need to cause disfavor. Dr. Ruler makes use of standard illustrative equipment that make his target advertise feel disapproval moreover. For example, he counters ensures that he is damaging laws by using helping his social event to remember individuals that Hitlers lead was once genuine, anyway degenerate. The evaluation to Hitler is high bore as a result of the truth only twenty years after the finish of WWII, Americans consider Hitler to be the end event of insidiousness. Along these lines, the planned intrigue gathering would be frightened to be in any way to considered to him. The Hitler connection makes the gathering of spectators feel disgrace that they are more connected with what is legal offense than in what is morally right. Finally, the discussion affects disfavor without ability to stay up to the rules of our nation. Dr. Ruler references Americas setting up dads. He illuminates that We [African Americans] will win our chance in light of the fact that the blessed heritage of our state and the eve rlasting will of God are embodied in our resonating solicitations (5). This is gigantic due to the truth it helps the social event to remember individuals that a need to frustrate African Americans and the name for African Americans to take transport of unfaltering freedom is opposite to the models whereupon this kingdom used to be built up, as authentically as reverse to the Judeo-Christian custom. By evaluating their political commitment and their reluctance to shield themselves rationally and mentally, Malcolm X, similar to Martin Luther King, disgraces his intended interest group with the end goal to rouse them to enhance their lives. By examining their political duty and their hesitance to watch themselves judiciously and rationally, Malcolm X, like Martin Luther King, disfavors his planned intrigue aggregate with the true objective to energize them to improve their lives. From the get-go in his talk, Malcolm X makes his African American target gathering of on lookers experienc e humiliated about their outwardly disabled complicity in their very own unique maltreatment through Americas political system. He pronounces that the Democrats have gotten the organization sewed up, and youre [African Americans] the individual who sewed it up structure them. Likewise, what have they given you for it? Four years in office, and a couple of moments back getting around to some social uniformity order (X 27). Here, he is attempting to look good inept about their assistance for law based government authorities like John F. Kennedy and Lyndon Johnson. Malcolm Xs proposal is that the democrats earned African American votes by methods for control and rejected the needs and needs of that hoard once picked. He needs African Americans to experience humiliated about being used as pawns. He besides condemns the Johnson association. He fights that Johnson is in cahoots with his buddy Richard Russell, a staunch foe to social freedoms control (X 27). He furthermore battles that the y are strolling a con preoccupation and playing with African American voters (X 27). The words cahoots and con redirection are the two articulations related with offense (Malcolm X 27). Along these lines, he sets these administrators as wrongdoers, and he gives his proposed intrigue assemble a job as silly individuals who inadvertently supportive resource guilty parties. Likewise, the likelihood that the African American voters is being performed besides exhibits a nonappearance of multifaceted nature and guilelessness in that social occasion. These are each quality for which, he recommends, they be humiliated. Be that as it may, Minister Malcolm scorns standard social uniformity activists, making them feel humiliated about what he sees as their misled undertakings to search for social balance through the political system. He calls African Americans who have been related with the standard Social freedoms Development tissue heads (X 31). This term is tremendous in light of the way that it was a severe term used to depict African Americans who were obliging to white master and willing to recognize a below average position. He anticipates that this attack will make normal rights pioneers, some of whom were accessible when he gave this talk, and moreover the customary people who admire them feel that the present social freedoms inspiration isnt dynamic enough. He ponders these social occasions to frail people who recognize fair conditions; he needs them to feel humiliated about their weakness. Malcolm X in like manner declares that we dont intend to let them [mainstream social freedoms leaders] pussyfoot and delay and exchange off any more (31). Essentially, he accuses the pioneers for putting off or blocking progress. Like the control that Martin Luther Ruler states when he disfavors white preservationists and church pioneers, Malcolm Xs ask for that he is more strong and along these lines more grounded exhibits his power and additionally underscores what he sees as the disgracefulness of their gradualist position. He continues with his usage of non-genuine request by asking How may you thank a man for giving you whats starting at now yours? How by then would you have the capacity to express profound gratitude to him for giving you simply bit of whats currently yours? You havent made progress, if whats being given to you, you should have starting at now (X 31). By rehashing the dilemma of the social equity fight in its minimum complex edge, he makes the social freedoms arrange have all the earmarks of being disgracefully ludicrous and silly. Malcolm X disgraces individuals who are hesitant to address the physical and mental dangers caused by prejudice. He clarifies The ticket or the slug. In case youre reluctant to utilize an articulation like that, you ought to get out of the nation, you ought to get back in the cotton fix, you ought to get back in the rear way (X 28). He makes the gathering of people feel embarrassed about their reluctance to forfeit everything to the battle against racial persecution if important. He adjusts such reluctance to the cotton fix, which is intended to conjure pictures of subjugation, as one of the souths essential harvests was at one time cotton and exhausting farming ventures, for example, sharecropping and cultivate working that were noticeable in the principal half of the twentieth century. Accordingly, to go back to the cotton fix would be backward. Malcolm X keeps on utilizing disgrace as a logical gadget once more when he notes If you [African Americans] dont take this sort of stand , your little kids will grow up and take a gander at you and think disgrace' (34). Guardians need to be good examples for their youngsters. He is demanding that inability to remain against persecution will lessen the more youthful ages regard for the more seasoned one. This makes his group of onlookers feel embarrassed about inaction and frightful that inaction will distance them from their kids. Like, MLKs declaration that all good and energetic natives ought to be embarrassed about disregarding metro and religious regulations, Malcolm X declares that African Americans who neglect to defend their unavoidable rights ought to be embarrassed about themselves as guardians and smart individuals. Therefore, the two pioneers utilize disgrace as an amazing logical gadget

Chinese Culture Pregnancy And Childbirth - 1438 Words

Analysis of Chinese Culture: Pregnancy and Childbirth Communication Chinese value silence and avoid disagreeing. The purpose of avoidance is to lessen conflict and maintain a peaceful environment. When assessing a pregnant Chinese woman, it is important to understand this idea of silence. The Chinese woman may remain silent during an exam and while the nurse is educating. Although the woman is not verbalizing her understanding, she most likely does. It is important to gauge how the woman demonstrates understanding. Head nods or silence are often non-verbal cues that a Chinese patient may demonstrate (Giger and Davidhizar, 2006, p. 445). Non-verbal communication in the Chinese culture has much to do with touch (Giger and Davidhizar,†¦show more content†¦Environmental Control Two relevant taboos intended to avoid spontaneous miscarriage include â€Å"not walking too fast† and â€Å"not walking too often† (Guelfi, 2015). These taboos are practiced by the majority of Chinese women. The idea of physical activity in the Chinese cult ure during pregnancy is largely looked at as dangerous to the fetus. â€Å"The theory of yin and yang or cold and hot foods dominates food choices during pregnancy† (Guelfi, 2015). Women associate cold foods with miscarriage. Cold foods are thought to require more energy for the body to digest. Cold foods are believed to make the uterus cold and decrease blood flow. Watermelon and ice cream are examples of cold food. Aside from restrictions of cold foods, some foods are considered dangerous if they are â€Å"wet-hot.† An example of wet-hot food is mango. These foods are wet-hot foods and will cause the baby to have allergies, eczema, and other skin problems (Guelfi, 2015). Biological Variations It is considered desirable for babies to have light complexion. When dealing with diet, dark foods are considered to cause darkening in the skin of the fetus. Examples of dark foods include soybeans, chocolate or coffee. Biologically, babies born with darker skin are considered unhealthy. Eating light foods influence the health of the fetus (Guelfi, 2015). When dealing with safety during labor, Chinese women often prefer non-pharmacologicalShow MoreRelatedAsian Culture s Child Bearing Practices1225 Words   |  5 Pages Asian Culture Paper Casey Kornikoski Mercyhurst North East Nursing 230 Mrs. Moore October 1, 2015 In this paper I will be explaining the Asian Culture s child bearing practices. The Chinese practice differently than the Western Society. The Chinese Culture is very interesting and some of what they practice is interesting. The pregnancy and childbirth is a time for celebration for many cultures around the world. This is a joyous event has a history of beliefs and traditions that varyRead MoreThe Chinese And Italian Cultures1115 Words   |  5 PagesTrompenaars, culture is â€Å"the shared ways in which groups of people understand and interpret the world.† (as cited in Kneebone, 2007, pg. 2) Every individual is different in their own kind of way, but being a part of a certain culture is more of a way to be considered different. There is no wrong way to believe in something or value something and I Know as an American, other cultures or maybe even other Americans might not have the same beliefs and values as I. The Chinese and Italian cultures are bothRead MoreYin and Yang the Foundation of Chinese Beliefs Essay examples1378 Words   |  6 PagesPeople of the Chinese culture have many different beliefs and practices of medicine and healthcare. It is extremely important for nurses to be culturally competent and to be able to understand different practices and beliefs of different cultures to ensure that they are providing the best care and making their patients as comfortable as possible. According to Shih-Yu Lee, ritual is defined as â€Å"a social essential collective activity within a culture,† it is also well recognized that culture and ritualRead MoreWomen, Indian, And American Cultures969 Words   |  4 PagesChildbirth Positions in Chinese, Indian, and American Cultures Culture is an enormous part of our lives. It can affect every part of our daily living from our health, nutrition, religious beliefs, and communication, to even how one is expected to think and behave. This paper explores various cultural beliefs on childbirth and specifically childbirth positions from three different cultures, Chinese, Indian, and American. The basic differences in cultures permeates one’s perspective on birth and isRead MoreEating The Hospital Food Or Bathe For 7 Days964 Words   |  4 Pagesould not eat the hospital food or bathe for 7 days. Differences in culture reflect different frameworks of meaning and understanding and thus reflect in different customs, traditions, and ways of living. Therefore, staff should take into account that although she was not eating the hospital food, she was still consuming what her tradition deemed necessary. According to her beliefs, during pregnancy, a woman’s body is weak and susceptible to outside forces that may cause illness. This is calledRead MorePostpartum Depression During The Postpartum Period1500 Words   |  6 Pagesspecial health and social support to prevent problems such as postpartum depression. During this period, culture plays a major role in the way a woman perceives and prepares for her birthing experience. In fact, the notions of birth and postnatal care vary considerably with cultural beliefs and traditional practices. Each culture has its own values, beliefs and practices related to pregnancy and birth (Osailan,1). In the United States, after a short hospital stay, moms and babies are sent home becauseRead MoreThe Safety, Rights, And Self Determination Of The Woman1728 Words   |  7 PagesHatem, Devane, Soltani Gates (2009) noted caseload midwifery care to be more holistic, focusing not only on the physiological aspects of pregnancy but also the psychological, spiritual and social wellbeing of the woman and her family. It is designed to be a more individualised model of care with specific education, support and continuity, viewing childbirth as a normal human process that involves the woman and her family. Johantgen et al., (2012); McLachlan et al., (2012) ; Tracey et al., (2013)Read MoreLiterature Research and Essay: Sleep Deprivation and Cardiovascular Disease4518 Words   |  18 Pagesneighbourhoods†, the effect of locality on one’s health is undeniable.[1] This essay will explore how locality affects pregnancy and childbirth. This will be done with reference to Siti’s pregnancy experience other than the general trends observed in Malaysia. Locality determines the availability and accessibility of healthcare services. With medicalization of pregnancy and childbirth, prenatal and postnatal care, institutionalized delivery and immunization have significantly reduced maternal andRead MoreWomen Of The World : Child Birth1260 Words   |  6 PagesWomen all of the world are going through child birth, in many different cultures and stages. Some may get treated the way they should but many of the women around the world are abused and mistreated. Hermine Hayes-Klein, Kelsey Martin and their colleagues were intrigued by the issue on how many women were treated during child birth. As well as, who were they seeking care from, whether it be from a family doctor, obstetrician, or a mid-wife. The researchers thought that if they could survey womenRead MoreAsian Americans And Asian American Populations1783 Words   |  8 PagesAsian Americans have been migrating to the United States since the 1850’s. The Chinese came over first and decades later, the Japanese, Koreans, and Filipinos followed. All of these Asian American populations faced discrimination, racial hostility, inequality, deportation, and possible death. They paved the way for other Asian American populations wanting to make better lives for themselves and for their families. Today, we have twenty Asian American populations living in the United States. The

The Assyrian Emperor s Resume Ferocious Conquests A...

Horrific violence, terrifying threats and public terrors strike fear into the hearts of thousands who oppose the Assyrian Empire. â€Å"An Assyrian Emperor’s Resume: Ferocious Conquests a Specialty† remains a paragon of these unspeakable tragedies transpiring around 875 B.C. Written by Ashur-Nasir-Pal II (or one of his subjects), this anecdote highlights his conquests as he claims ancient cities’ wealth, while brutally murdering foreign people and destroying their lands. Geographically, the story takes place in the Middle East, specifically North Mesopotamia. According to the author, he conquers places like Hudun, Zamua, Zamru, Iritu and Ammaru. The historical value behind this piece portrays prominent aspects of their society and depicts how Assyrians reigned, while hinting at the empire’s values; therefore, this historical account provides evidence, which exhibits the attributes of the Near East during Ashur-Nasir-Pal II’s reign. Society and leadership often intertwine in any civilization. Subjects like religion act as a link between the two structures; for example, religion empowers their leader. According to the author, his actions serve the following gods: Assur, Nergal and Shamash. Ashur-Nasir-Pal II believes the deities influence his actions to fulfill his conquests. Clearly this society believes the gods bequeathed the responsibility of commander-in-chief solely on their leader. Along with religion, spawns violence. With an emphasis on fire, the Ashur burns cities and

Marketing of Starbucks in Global Economy

Question: Discuss about the Marketing of Starbucks in Global Economy. Answer: Introduction This report is related to the strategic marketing plan of a company for next three years. For the discussion, the famous company Starbuck Corporation has taken. It is well known that Starbucks is operating at global level. Starbucks is well-settled Washington-based Company which is famous for its good taste of coffee. It is one of the fastest growing companies in the United States. The company has started operating in 1992 and over ten years company has set new revenues with the growth rate of 20%. This report considers the competitive position of Starbucks and defines three year marketing strategy for the company. Along with this, competitive advantage, current position, future desired position and about the advantages which can be achieved by the Starbucks to get desired position in the market (Aiello Dickinson, 2014). During the past year, the stock of Starbucks has declined in terms of value. Now, Starbucks is improving its financial position by store sale. Primary strategy of S tarbucks is to expand its higher as compared to the competitors. Although Starbucks has faced many difficulties due to many factors these challenges i.e. financial downturn in US which affected the business of Starbucks. After the crisis, company has added total estimated 338 million to the UK economy. Based on the current research, total consumption of coffee in world is 2.25 billion. There is about 22.1 gallon of coffee per capita consumption in US in which 4% of sales is helpful to get higher rates for Starbucks. It is expected that Starbucks will be largest coffee chain in 2020 (Latif et al, 2014). Where are we now From the analysis of the surroundings of Starbucks, it is clear that for Starbucks, technological, environmental and sociological factors are favorable and on the other hand, economic, legal and political factors are unfavorable for the Starbucks (Gupta, Sahi Chahal, 2013). In terms of competitive advantage, the company has major threats i.e. legal issues, and threats of new entry etc. But, Starbucks has strong competitive advantage among the customers. Competitive advantage can be achieved by doing something better and innovative as compared to the competitors. If the number of small advantage can be combined than company can be able to achieve competitive advantage in the industry (Baines, Fill Page, 2011). Competitive advantage is important or necessary to develop and impellent the winning strategy and to achieve growth and profits. Starbucks is doing different practices as compared to the competitors (Khan, 2010). Starbucks has strong brand name among the customers. Brand name can be described as the specific term, name, symbol, sign, design, which is used to differentiate itself from its competitors. The green and white logo of Starbucks is the symbol of high brand awareness among the customers. Most of the international tourists have visited in the Starbucks by identifying its logo in another country. Company has positive brand image which impact the decision making process of the customers and build customer loyalty to the Starbucks (Geereddy, 2015). Product and service standardization: Quality of the product can be described as the perception of the customers by the degree of excellence of the characteristics. Quality is the main factor in the relationship marketing which impact the customers satisfaction (Cadogan, 2012). There is loyalty reward program offered by the Starbucks which improves the purchasing behavior of customers towards the products. Starbucks is doing well in brand building. Having good taste of coffee, Starbucks provides different type of experience to the customers. Starbucks is famous as third place where people can meet with friends and business partners. This is the position which improves the sales of the company (Boychenko, 2012). Starbucks is well known as the innovator having good management of innovation for the high sales and success in the market. The aim of Starbucks is to provide good taste of various coffee brands in one store. The company has ability to do new innovations in the products which is considerable in the competitive strength. Starbucks has adopted the changing preferences and taste of customers. Flexibility is the part of success of Starbucks. So, the company has introduced almond milk in stores and non-dairy alternatives such as soy milk and coconut milk. According to a research, there are 49% of consumers who consume non-dairy milk products. So, it is estimated that sales of dairy milk will decrease by 11% by 2020. So, Starbucks is focusing on non-dairy milk products (Marchi, Maria and Micelli, 2012). With the tasty coffee, Starbucks is social conscious as compared to the other companies. It is the proof that how the company treats with the employees. This is the reason, the company has low attrition rate. In America, Starbucks has announced a program related to economic development for the low medium income communities. According to Starbucks, it is the job opportunity for many people to grow the business (Bose, 2012). Where do we want to be Starbucks is continuously delivering high financial performance. Customers experience different types of coffee and good environment in the stores of Starbucks. Company has strong position in the market. Now, Starbucks want to gain some more positions with new strategies. In upcoming years, Starbucks has some new goals for upcoming years. In the year of growth and profitability, Starbucks is now planning to get higher standards in the coffee industry. The strategy of Starbucks is to develop its core competencies to add more values in the products and establish the image of the company as luxury and stylishness for the customers. According to Hamel (1990), core competencies can be defined as the collective learning of the organization to coordinate different production skills and implement various streams of the technologies. The core competencies of the Starbucks can be seen in its capability, superb market strategies, operational efficiency, human resource management and management capabilities (Lapersonne, 2013). Further, another strategy of Starbucks is to maintain the competitive advantage by cost leadership, focus and differentiation. Cost leadership includes the strategy in terms of producing low-cost with high quality products. It also includes reducing operational cost in all area of operations. With this, strategy of Starbucks is to adopt differentiation of the products. By differentiation strategy, customers perceive the products to be unique and value added. Starbucks has the strategy to reduce the cost of the products for the growth and profit. The aim of the company is to expand the stores effectively. Basically, strategy is to focus on cost efficiency. To reduce the cost, there is one way i.e. specialize and focus on the core marketing of the coffee. Further, long term strategy of Starbucks is to build and retain the customer loyalty in the market (Hooley, Piercy Nicoulaud, 2012). Along with this, next objective of the Starbucks is to look good location for its stores. This strategy of Starbucks is based on traffic pattern and demographic criteria. Company is willing to open the outlets based on the plan and criteria i.e. weather condition, customers behavior, taste and preferences. The long term objective of Starbucks is to provide convenient place for the overworked people in every country. The management team of the company is focusing on more efforts. Image building is the core objective of the company by creating a revolution in the business world (Seaford, Culp Brooks, 2012). Starbucks is planning to invest heavily in improving and creating brand image of the company as comfortable coffeehouse where consumers can enjoy luxurious moment away from stressful environment of the workplace. From starting, Starbucks has become recognized company in the coffee industry which is providing immersive coffee experience to the customers. The aim of the company is to provide Starbucks Experience across the world. By achieving this objective, the plan of the company is to provide roaster experience to the entire world (Lynn et al, 2011). In current time, marketing is more dependent on the technologies. Starbucks is also trying to adopt new technologies for the suitability of the customers. The objective of the company is to improve the customers base by social media and online marketing. Now, Starbucks is offering largest and most robust mobile ecosystem as compared to other companies in the coffee industry. Company is planning to improve its mobile app and by mobile app, customers are able to order their desired products by call or message (Fitzgerald, 2013). How will we get there This is the final section of the report which provides the plans related to the strategies to make Starbucks successful. In this section, plans will be explored to execute the strategy and to achieve objectives. On the basis of these plans, the marketing mix of the Starbucks is helpful for future success. Marketing mix of a company can be described as combination of principles purpose the creation of demand for the product and service of the company (Cravens Piercy, 2013). Marketing mix of Starbucks is as follows: Product- Product is the most important factor of any company. By the product-mix, Starbucks has become more competitive against its competitors. The products of Starbucks include hot chocolate, brewed coffee, teas, and espresso. Along with this, Starbucks offers blended beverages to target non-coffee drinkers including juice, oatmeal, salads, sandwiches, muffins, cakes, and ready-to-eat pastries to satisfy the customers. The products of the Starbucks can be divided into two catagories i.e. standardize or differentiate. Starbucks always use standardization in the products. Starbucks changes its products catalogue based on the demands of the customers in various countries (Forbes, 2013). Price- To differentiate the company from the competitors, Starbucks uses main factor of premium price. So, the prices of products in the Starbucks are slightly higher as compared to the competitors. Customers are ready to spend money for high quality services and products so they consider the products of Starbucks. But in some cases, company has dropped its prices. For example, in Japan, company has dropped the prices from 230 yen to 190 yen as coffee industry in Japan has deflation prices and tough competition so it is the big challenge for Starbucks to keep the customers loyal in such kind of situation (Dawson, 2013). Place- Key factor in the place-mix of Starbucks is its stores which can be found in any surrounding. Starbucks provides better environment to the customers to enjoy their reading, free Wi-Fi, meeting and listening the music. On the basis of demand, Starbucks is able to keep its competitive position by managing grown crowd of the customers and proving good services in the stores. Along with this, Starbucks is implementing entry mode strategies including licensing, wholly-owned subsidiaries and joint ventures (Forbes, 2016). Promotion- Promotion can be described as the marketing activities to encourage the actions of customers to buy the product in order to achieve the target market sale. Starbucks has lower advertisement cost than its competitors such as Subway, KFC and McDonalds. Starbucks has sixth position in the market share in terms of advertisement cost and it is spending less on the media advertisements. Starbucks has its own way to maintain strong relationship with the customers i.e. Starbucks cards, internet, social network and so on. Along with this, information technology plays an important role in the strategy of Starbucks by website, My Starbucks idea, Starbucks Gossip, Newsroom, Starbucks melody and Starbucks homepage in every country (Dibb et al, 2012). Conclusion From the above analysis, it has observed that Starbucks has strong position in the coffee industry. It is clear that after the crisis in US economy, Starbucks has adopted new strategies to get high share prices in the market. From the situation analysis, it is observed that technological, environmental and sociological factors are favorable and on the other hand, economic, legal and political factors are unfavorable for the Starbucks. Further, there are some strategies of Starbucks for next three years i.e. to maintain the competitive advantage by cost leadership, focus and differentiation, to look good location for its stores and to adopt new technologies for the suitability of the customers. To achieve the strategic objectives, Starbucks is implementing effective marketing mix strategies in its business operations. References Khan, S. (2010). Starbucks International Marketing Strategy. Retrieved on 25th April 2017 from https://www.slideshare.net/sk_prince/starbucks-international-marketing-strategy-3900413 Baines, P., Fill, C. Page, K. (2011). Marketing. (2nd). New York: Oxford University Press Boychenko, M. (2012). It's Not Just Coffee, It's Starbucks. Retrieved on 25th April 2017 from https://thecoffeeteam.blogspot.co.uk/2012/02/3-more-ps.html Cadogan, J. W. (2012). International marketing, strategic orientations and business success: International Marketing Review, 29(4), 340-348 Bose, T. (2012). Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management: International Journal of Marketing Studies. 4(3). 113-121 Cravens, D., Piercy, N. (2013). Strategic Marketing. (10th). Singapore: McGraw-Hill Dawson, T. (2013). How Starbucks Uses Pricing Strategy for Profit Maximization. Retrieved on 25th April 2017 from https://www.priceintelligently.com/blog/bid/184451/How-Starbucks-Uses-Pricing-Strategy-for-Profit-Maximization Dibb, S., Simkin, L., Pride, W. Ferrell, O. (2012). Marketing Concepts Strategies. (6th). Hampshire: Cenage Learning EMEA Fitzgerald, M. (2013). How Starbucks has gone digital: MIT Sloan Management Review, 54(4), 1-8. Forbes. (2013). Starbucks And McDonald's Winning Strategy. Forbes. Retrieved on 25th April 2017 from https://www.forbes.com/sites/panosmourdoukoutas/2013/04/25/starbucks-and-mcdonalds-winning-strategy/ Forbes. (2016). Let's Look At Starbucks' Growth Strategy. Retrieved on 25th April 2017 from https://www.forbes.com/sites/greatspeculations/2016/09/19/lets-look-at-starbucks-growth-strategy/#7c1724f33d71 Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2012). Marketing Management. (2nd). Essex: Pearson Education Ltd Gupta, M., Sahi, G., Chahal, H. (2013). Improving market orientation: the theory of constraints-based framework: Journal of Strategic Marketing. 21(4). 305-322. Geereddy, N. (2015). Strategic Analysis Of Starbucks Corporation. Harvard. Retrieved from https://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf Latif, M., Qurat-ul-ain, H., Gulzar, H., Bukhari, S. R., Sameen, S. N. (2014). Starbucks sustained during economic crisis: International Journal of Accounting and Financial Reporting. 4(1). 307-321 Lynn, David J, C.R.E., Wang, T., Mehlum, C. (2011). Investing in emerging markets: China, india and brazil: Real Estate Issues. 36(2). 21-26. Hooley, G., Piercy, N., Nicoulaud, B. (2012). Marketing Strategy and Competitive Positioning. (5th). Essex: Pearson Education Seaford, B. C., Culp, R. C., Brooks, B. W. (2012). Starbucks: Maintaining a clear position: Journal of the International Academy for Case Studies. 18(4). 39-57 Marchi, V., Maria, E. and Micelli, S. (2012). Environmental Strategies, Upgrading and Competitive Advantage in Global Value Chains. 22(1), pp.62-72. Lapersonne, A. (2013). Managing Multiple Sources of Competitive Advantage in a Complex Competitive Environment. FSRJ. 5(2). pp.221-251. Aiello, G. and Dickinson, G. (2014). Beyond authenticity: a visual-material analysis of locality in the global redesign of Starbucks stores: Visual Communication. 13(3). pp.303-321